Most bookies prioritize football and basketball, but incorporating NASCAR betting can unlock new revenue streams. The NASCAR Cup Series runs from February through November, filling the gaps in slower sports months and providing steady betting action.

A prime example of NASCAR’s profitability is its marquee event—the Daytona 500. Dubbed “The Super Bowl of Stock Car Racing,” this race attracts casual and seasoned bettors alike. While many start with Daytona, some continue betting on NASCAR throughout the season, increasing overall sportsbook engagement and revenue.

Additionally, NASCAR betting provides an opportunity for bookies to stay competitive. If your sportsbook lacks diverse betting options, you risk losing clients to competitors. Adding NASCAR helps maintain a steady flow of wagers even when major sports are in their off-seasons.

For a seamless way to integrate NASCAR betting, a Pay Per Head (PPH) service makes the process effortless. Many bookies are already leveraging these services to manage betting operations efficiently. If you’re not familiar with how PPH services can transform your business, check out Why Every Bookie Should Consider Pay Per Head Services for a deeper dive.

How to Bet on NASCAR: Key Wagering Options

To maximize NASCAR betting profits, you must educate your clients on the most popular bet types. NASCAR offers unique and exciting wagers beyond traditional moneyline bets.

1. Driver to Win (Outright Winner)

This is the simplest NASCAR bet—predicting which driver will win the race. Odds are displayed in a moneyline format:

Example:

• Jeff Gordon +250 → Bet $100 to win $250 if he wins
• Carl Edwards +700 → Bet $100 to win $700 if he wins

2. Driver vs. Driver (Head-to-Head Matchups)

Rather than picking an outright winner, bettors wager on which of two drivers will finish higher. The odds resemble standard moneyline bets:

Example:

• Mark Martin -130 (Bet $130 to win $100)
• Kurt Busch +110 (Bet $100 to win $110)

This type of bet keeps bettors engaged even if their driver isn’t in contention for the race win.

3. Group Matchup Bets

A more strategic bet where a driver must finish ahead of a small group (typically 4-5 competitors) rather than the entire field.

Example:

• Jeff Gordon +300
• Kurt Busch +200
• Carl Edwards +700

If Jeff Gordon places ahead of the other drivers in his group, the bettor wins—regardless of his overall finishing position.

4. Future Bets (Season-Long Wagers)

Bettors can place long-term wagers on who will win the NASCAR Cup Series Championship before or during the season.

Example:

• Kurt Busch 10/1 to win the Cup (odds may shorten if he performs well during the season)

These bets allow bookies to generate early-season wagers and maintain engagement throughout the racing calendar.

For those looking to expand into other sports, baseball betting is another profitable option. If you’re interested in how line movements work and the best betting strategies, check out A Comprehensive Guide to Betting on Baseball: Top Tips and Interpreting Line Movements.

The Pay Per Head Advantage: How to Offer NASCAR Betting Easily

If managing NASCAR odds sounds overwhelming, Pay Per Head (PPH) services offer a game-changing solution. These services provide a full sportsbook platform, including NASCAR odds, automated risk management, and mobile-friendly betting interfaces.

With PPH software, you can:

• Instantly add NASCAR betting to your sportsbook
• Offer live betting options for races
• Provide detailed race stats and odds adjustments
• Automate payouts and wager tracking

Many bookies have evolved from casual gamblers to serious business owners by utilizing PPH services. Check out The Craziest Prop Bets of All Time to see some of the most interesting betting moves made by gamblers

Final Thoughts

If your sportsbook doesn’t offer NASCAR betting, you’re missing out on a lucrative opportunity. With weekly races, a passionate fanbase, and unique betting options, NASCAR can keep your book active even during off-seasons of major sports.

By integrating NASCAR into your Pay Per Head sportsbook, you provide more variety for bettors and increase your revenue year-round. The time to act is now—expand your betting board and start capitalizing on NASCAR’s untapped potential!